Focus on your Inspirational Why

What inspires you and your dreams? What are the things that keep you up at night because you can't clear your head of them, but when you find sleep, they appear in your dreams? What are the things that fuel you everyday, giving you the drive to keep pushing, keep working, and keep reaching until you obtain what you truly desire?

Inspiration can come in many forms and certainly looks different for each and every person. No one can influence or take away your inspiration- it belongs to you and you alone. You call the shots. You decide whether or not it is worth it.

Sometimes, it is so easy to lose sight of your dreams and the fuel and work you've put behind them because of little old life getting in the way. Instead of focusing on the WHY and the end goal, we get sidetracked by the small, day-to-day distractions that pull us away from what we're truly after.

My greatest inspiration and why...family

As an entrepreneur, business-owner, and woman in the business of following dreams and taking names, I too get distracted. I get discouraged. I allow myself to get defeated instead of focusing on the wins and the goals I am on a journey to accomplish. Like many other ventures, it's not a race but a marathon.

While my business provides services in writing, public relations, and media, that's not my WHY but my product. I do these things because I want to help other business-owners reach their fullest potential; I want to be able to fill the gaps between knowing your business and reaching your clients. What inspires me to do this each and every day is my family, creativity, wellness, and faith. If it weren't for those things, I would not be able to provide the service I do with the passion that accompanies it.

My inspiration and why... health and friendship

One of favorite ladies in business is Christy Wright. At a recent conference, Christy talked a lot about figuring out what matters to you and living your life and scheduling your time in a way that reflects those priorities. "Stress and anxiety are caused when there is a disconnect between our values and our behavior," she said.

I think if you take that idea and really ponder on how true it is in your life, you will see that we want so badly to have our dreams and desires come full circle to serve our priorities. For instance, "if I make our financial goal this month, my children (my priority) will be taken care of."But then in the midst of the craziness of life, our focus shifts from our WHY to the HOW and we wonder how we got so off track when our children are begging for our attention, or spouses say they never see us, and the talent or hobby that started your venture now feels just like another task that has to be done in order to make a quota.

Focus on the inspiration. Focus on your WHY every single day. Make a list of your top priorities or values that drive you to wake up every morning, fight every day, and dream every night and post this list somewhere where you can reflect on it consciously every day. This could be a list on your desk or an image board or something else entirely. Make it in a way that speaks to you and reminds you in the thick of everyday life that your purpose is greater, your inspiration matters, and you are fueled by things that makes your heart beat faster.